Bloomberg reported that Toyota may turn the Prius into a separate line of vehicles. The company is trying to triple its sale of hybrids. Prius-based models might include a wagon and a smaller car, said Jim Lentz, executive vice president of the company's U.S. sales unit.
Toyota plans to sell a million hybrids a year worldwide by early in the next decade. The U.S. accounts for over half of those sales and more than one model would be required to meet that goal. Last year they sold 235,000 hybrids worldwide, about four times as many as Honda Motor Co., which ranks second in hybrid sales.
A smaller " 'city car' based on the Prius would have even higher fuel efficiency and would fit with a trend toward people moving into inner-city lofts" said Lentz. "People also want to see more utility on the vehicle, so you could imagine something that's a little more utility or crossover-based.''
The only question is where is the plug-in Prius.