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« Bioenergy Feedstock Information Network | Main | More Proof of Global Warming »

December 17, 2005

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GE is certainly positioning a number of its already existing products as contributors to an effort to clean up the environment.

It seems to me that their most effective mitigator of green house gas emissions, their boiling water nuclear power reactors, are getting lost in the noise about things like "clean" coal.

Once constructed, a nuclear fission reactor can operate for decades without producing any atmospheric emissions at all. That is ZERO CO2, NOx, SOx, mercury, or fly ash.

If the goal is to save the environment, it would seem that GE's best use of its marketing budget would be to emphasize that fact in as many venues as possible.

If, however, the goal is to sell as many products from a widely diversified portfolio as possible - an admirable goal from the stockholders' point of view - then perhaps GE is taking the right path.

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